Increasing Sales
Core to your business requirement is a focus on driving revenues. Though most businesses have seized on the opportunities offered by the internet, via CRM or sales management applications, there is often little focus on the principles of sales engagement that should underpin those applications.
BSG have a long heritage in developing or enhancing Sales Processing Applications so that the key customer drivers are effectively matched to the products or services being offered by the business, ensuring sales teams are provided with the most effective sales toolkit for their business.
BSG have applied these development principles using BSG's
proven approach
in a variety of verticals, including the generation of considerable
IP in the Financial Services and Publishing markets -
from integrated product sales tools and calculators, through
to complete sales and servicing systems that support the enterprise.
Financial Services - BSG has unique IP around driving sales via digital applications in a variety of sales channels - direct, intermediary and associate, with a particular focus on the “difficult products” and the evolving regulatory landscape.
Publishing - BSG has significant experience in the Science, Techncial and Medical markets, with a particular focus on developing journal subscription platforms. We also have unique experience in the emerging standards around Digital Object Identifiers (DOIs) and MultiLinking, enabling more extensive reach of content, enhanced search engine rankings and link permanence.
Typically, BSG focus on enabling you to improve core sales processes, identifying key product and service USPs, defining product matches for cross-selling, and defining processes for customer acquisition, conversion, servicing and retention.